There Are A Lot Of Website Builders Out There! How Do You Choose?
Good question. I'll try to answer that for you. Yes, there are a lot of web designers, developers, and builders out there. But most tend to specialize in bigger businesses. Or bigger websites. Meaning, that those businesses may need a lot of special features within their website or maybe hundreds of web pages. They also build websites for companies all over the country. They're looking for volume and a big payday.
I'll tell you right now... that's not my clientele. I prefer to help smaller, local companies. The ones who are looking for a local website builder who don't charge an arm and a leg. The types of companies I build websites for are the ones who want a good looking and easily navigable website... that can eventually get to the top of the Google and Bing search rankings.
To see a list of some of my clients, along with their website links, click here.
They are in all types of different industries. Which makes it really interesting for me!
Carpet cleaning, plumbing, disaster cleanup, crop insurance, cleaning, real estate, garage doors, video production, grain bin and farm building construction, hair salon, lawn care, children's charity, and even a Charolais bull breeder!
Website builders are a dime a dozen it seems... but let me give you the real deal. Here are some things that my clients truly appreciate...
I'm local. I'm attentive. I have a decade and a half of marketing experience (that means lots of free advice!). When you want something changed on your website, it's usually done the same day, if not the same hour.
If you decide to work with me, I CARE that you are successful. I'm in it to win it... with YOU.
Oh... and I don't charge you $5000 to $10,000 for a website. I charge you a reasonable fee, annually. Because I'm always working on your website and raising your online search rankings. It takes a lot of time and effort to do things the right way in order for your organic search rank to be towards the top of Page 1.
And if you want a complete re-design of your site after a couple years, such as a different style or "look"... there's no extra charge. It's all built in to your reasonable annual fee.
Let me know if you're ready to talk about it. Once you're ready to get started, it usually only takes a couple weeks for me to have a brand new website ready to go for you.
Who's the best web builder in town?
It all depends on who you are... and what's important to you. For most small businesses, I'm going to say that you're just one click or call away from working with one of the good guys!
Local Marketing Cafe
Sioux Falls, SD
Looking For An Affordable Website Option in Sioux Falls?
What's an affordable website? Especially for a small business. Prices range from "Holy cow, I wouldn't call that affordable" to "That's so cheap, I'm wondering if they're actually any good at it." I've seen $5000 to $10,000 proposed to small businesses. And that's just to build the site. Nothing extra.
I've also seen 99 bucks a year website offers. Those are usually a "build your own" type of thing. And in my experience, most small business owners don't want to take the time to build their website like it should be, or learn about SEO and how to get it optimized properly.
There are also monthly fee options out there. Anywhere from $400 to $999 per month. Do that annual cost calculation quick. Even though the monthly fee might sound good, that's an annual expense that gets a little high for just having a decent website out there.
Don't get me wrong, maybe you have a complicated situation where you'll have to have a complicated website built. But for most small to medium-sized local businesses in the Sioux Falls area, or other smaller communities, that's not the case.
My pricing is pretty straight-forward... and yes, affordable for most. I've built sites for business owners who want a good-looking site, easily navigable for web surfers, and want to rank high on search engines. That's what most want. But I've also built sites for those who really don't need to rank for any certain keywords, it's mainly for members of an association or something. Then, that fee is a little less.
But I also include a whole bunch of extras with my website design and build. Such as social media setup, maybe a few postings for you here and there if you want, consistent updating to your website, and changes that you'd like to see. YouTube is also a big thing. Or video in general. I can create some videos for you using video snippets and photos that either you or I take. Then, I add music, text, and your logo to it. They can be used for increased engagement on your website and social media. It's also a good idea to have some sort of "Intro" video towards the top of your website's home page. And it's all built in to the annual fee that I charge. And yes... it's affordable. ?
Let me know if you'd like to talk. I'm a "down-to-Earth" guy, grew up on a farm, I know the meaning of hard work, have mucho respect for small business owners, respect your time and money, have many years of experience with local marketing and copywriting, and I love to help businesses grow and succeed.
Call, text, or email. Doesn't matter. However you like to communicate best. I even have a few references you can contact (No, not my best friend or my Mom - actual happy clients) if you'd like. You can learn even more by clicking here "Website Design" ...or clicking the website pricing or website samples page. And even more marketing help up above in the Navigation bar, such as Business Videos, Marketing Strategy, SEO, Radio Advertising, Online Advertising, Social Media, or just searching through more of my blog posts here.
Thank you and have a great day!
Local Marketing Cafe
Sioux Falls, SD
Affordable & Effective Website Builder in Sioux Falls
You want an affordable website... but still a good one, right? One that portrays your business in a good light. One that can start showing up on Page 1 of Google for relevant searches. You'd also like to change and add content without adding extra expense to your "website budget". And you need your website to be mobile-friendly, too. Yours will be. Who can you trust when you're looking for a local and affordable website builder in the Sioux Falls area? That's Local Marketing Cafe in Sioux Falls.
I'll build you a website to your satisfaction, but my services don't stop there. I will consistently update and monitor your website. I will add any pictures or content when you get something new you'd like to share. I will post regular updates on your Google My Business page. I will set up your YouTube channel correctly and create videos for you by using pictures, words, music, and other video snippets. I will make sure your SEO is set up properly and help you climb the ranks of Google and other popular search engines.
In today's online world... your website can't just be built and left to sit idle. It needs consistent updating. Google likes to see a website that is active, updated, and being seen. It likes to see that your site is connected to social media accounts like YouTube, Facebook, Twitter, Google+, and others if they fit your needs and your customers' needs.
Your website should be set up so it's easy to navigate and easy on the eyes. It needs to be solve your customers' problems. What are your customers looking for? Will they find the answers on your website? Will they be more confident in you after viewing or reading your website content? If so, you'll start to win the battle of getting more eyeballs on your website, minds thinking about you, and people trusting you.
Some businesses have an old website that needs to be trashed and start from scratch. I've helped those business go from not being found on Google for their desired keywords and phrases, to being ranked on Page 1 and even #1 on Page 1.
Some local businesses don't have a website at all. These are usually smaller businesses that either haven't had the time or budget to have a website built... or they've contacted a few web designers / website builders, but the price is outrageous. Or they didn't feel comfortable with the people. I've helped small businesses finally get a new website and start to get new business coming in because of their new website. And ranking really well... even if they have a lot of competition.
My clients' website successes comes in part because I'm consistently improving their online presence for them. I don't build a website and disappear. I'm in this for you. I want your web rankings to constantly improve, I want your website visitors to stay there longer, and I want you to convert more of your website visitors into actual customers. Did I tell you than I'm in this for you? Yup. I am. When you're happy, I'm happy.
An affordable website is one that doesn't cost something outrageous up front. And you don't have to pay $150 per hour if you ever want any changes. I bill you monthly or annually (with extra discount) because your "web health" depends on being consistent with website updates (new content), error monitoring, and a consistent social media footprint. And good social media doesn't mean you have to buy any ads. You can if you want, and I can help you with that, but it's not necessary. Because you get a bunch of spam calls all the time from people trying to sell you their expensive SEO package or online advertising, right? Don't buy. The majority are scam artists. The majority do not have your best interests at heart.
But Local Marketing Cafe does. I'm local. I'm a seasoned marketing guy and website builder.
I've had clients tell me that they were pitched websites for $5000, $10,000, and even much higher. And even then... that didn't include any changes or updates when you wanted them. There was an extra charge for all of that. And if you wanted social media advice or help setting anything up... that's right... more fees. Then, in 3 or 4 years, when you wanted to totally revamp your website and give it a completely fresh look or design... then they charge you that huge up front fee again. Yuck. Most local businesses can't afford to do that. Then, they get a sour taste in their mouth.
I have clients who thank me all of the time. They say, "I don't know what we would do without you." And it's because I'm like part of their team. Remember... I'm in it for YOU.
If you're local business who would benefit by more people finding your business online, my cost is about $1500 annually. And that's having your website built, plus working on improving your online presence constantly. I obsess over my clients' web rankings, increasing their website visits, and helping them increase their customer base. My wife tells me I should charge more for what I do... and the results I provide. But that's because she loves me and knows how hard I work. I tell her that I started doing this because 99% of the other website design / building options out there for good, local businesses are too expensive, and they don't really care about their clients. I tell her that I want to be an advocate for those good businesses like you. Small business is important. I want to help expand your dream and my dream of independence and entrepreneurship.
Are you ready to get started on your new website?
In many cases, I can have a new site built for you in just a couple weeks. Give me a shout!
Local Marketing Cafe
Sioux Falls, SD
My roots run deep with farming. Not only do I build websites, but I'm a part-time farmer. Dad still farms a lot of acres for a one-man operation and a hired hand. I help out as much as I can, especially during plating and harvest, and I rent some land along with him. The photo above is across the road from where my parents live. It's my Great Grandpa, his sons, and a grandson of his at the tail end.
I worked my tail off on our farm when I was growing up. It taught me to appreciate nature, hard work, and respect. I wouldn't give up all of my farm experiences for anything in the world.
Looking For Some Good SEO Tricks?
The Trick To SEO is...
There's really no trick. It's doing the things that need to be done to find favor with Google (or other search engines like Bing). Sure there is a list of SEO tasks that need to be done when setting up a website properly to start improving your online rankings, but that's just one part of the puzzle which is fairly easy.
The harder part is the content on your website. When creating and writing content for your website, you need to be mindful of the user. Meaning, how will your words, videos, and pictures help your website visitor best understand HOW YOU CAN HELP THEM?
Your content needs to be as original and unique as it can be. Write content from your expert perspective, not by copying some other website. Google rewards websites with higher rankings when it gives the online user a good experience, doesn't confuse them, is clear with the message, and has the best interest of the website visitor in mind.
Think about why someone needs your product or services. Then, write your content with them in mind, not you. All a website visitor cares about is THEM. They want to solve their problem. And they're looking for the business to help them that seems the least risky and most trustworthy and competent.
Take carpet cleaning for example. There are a billion jillion carpet cleaners out there. You can't copy a typical carpet cleaners website and hope that yours will stand out.
What do people need when they're searching for a good carpet cleaner? They need clean carpets, of course. But what else? They want to know their hiring a company that will do right by them. Remember, they've been burned before by other service businesses. Whether it was an invoice that was a lot higher than the quote they were given or a certain job was not done to their satisfaction. Your potential new customers are skittish. They're careful. They're looking for any reason to back out of your website and find someone new. So, they're also looking for a few good reasons to start trusting you.
Don't be afraid to get out of the box a little with your website content. Be transparent. Be human. People want a human connection. They want to know that you may have the same values as they do.
Minor side-note: Good video is a great way to help your website stand out and be very helpful to visitors.
2 things happen when your website's content is original, human, and helpful:
1) It will start ranking higher in the search engines like Google. Because it is seen as a helpful tool for consumers to find a good product or service to solve their current problem.
2) You'll convert more of those visitors to your website into customers because you've been helpful, honest, human, and not the same old-same old. When you talked to a person's felt needs, then you're already 10 steps ahead of the business who only pounds their chest and talks about themselves.
And did you notice I didn't "keyword stuff" the term SEO into this post all over the place? It's because keyword stuffing is just one of those tricks that may have worked 15 or 20 years ago... but doesn't anymore. Google is smart. They're always dialing in on how to reward websites that seem to provide helpful information and a good user experience.
Should we get started on your new website?
Local Marketing Cafe
Sioux Falls, SD
Good Customer Service Starts & Ends With Your Employees
You want a thriving, successful business. But that can't happen without great customer service. The business owner may know how he or she wants their customers treated, but they're not always at the center of every transaction. So, your employees need to be on board with your customer service philosophy.
That means training. That means consistent training meetings to keep everything fresh in their mind.
What? You don't have time? You have to make time. Schedule weekly or semi-weekly meetings with your entire staff. They need reminding.
Your employees don't have much of a stake in your business other than they want to keep their job. So, you must instill in them your vision for your business. They must be reminded about what it will feel like to be a part of a business that everyone in your community loves and refers others to.
Customer service is just as important as other parts of your business - sales, marketing, accounting, human resources, your online presence, etc. It can't be left on the back burner. It can't be something that you hope is happening.
I've always said, why not implement some sort of profit sharing within your company? That way, your employees have more of a stake in your success. And isn't making sure your good employees are taken care of... just the right thing to do anyway? But... maybe that's not possible in your situation. I understand. So, help your employees care about what you stand for. And don't be a scrooge, pay them what they're worth. If one of them walked out on you today, would it hurt? If so, maybe they need a little bump in pay.
You have to give them an opportunity to care about your cause... almost as much as you do. When EVERYONE treats your customers like they are GIFTS... that's when customer service will soar. And what happens then? It translates into repeat business and REFERRALS!
Have a great day!
Local Marketing Cafe
New Website? Check. Great SEO? Check.
I have a client who initially asked, “Why aren’t we closer to the top of Google? We should be.” That was before they were my client. Their past website and Local SEO was handled by a local advertising agency.
They fired the ad agency and hired me. After I built their new website and planned their SEO around the keywords and phrases they wanted to rank for... their rankings started to shift pretty quickly.
They moved from approximately #8 (on average for all keywords, to #3 or #4 after about 4 months. It’s been about 2 years now. And I can proudly say they’re at #1 for 5 out of 6 relevant local keywords. And the 6th one tends to teeter back and forth between #1 and #2.
They've gone from about 100 “users” per month on their website to over 400. Guess what that does to your business.
If you’d like to know who this local business is... where you could even confirm with them their results... just ask me. I’d be happy to share.
There are really fancy websites that focus 80% on their look and the bells and whistles... and then there are websites that look great, are easy for people to navigate, and are more SEO-focused. Guess which one results in more sales for the local business owner?
And guess which one costs less?
All I care about is getting you a higher web ranking and moving people closer to doing business with YOU. That takes unique web content and extra planning and thought. Not everyone is willing to do that for you.
If you’d like to discuss your new website and website design, give me a holler!
Local Marketing Cafe
Sioux Falls, SD
No Website? I Have An Affordable Option For You
If you don't have a website, you may feel you're missing out on some business. You'd be right. Being found in search results will gain you some new customers. But you'll also snag more of those prospects that are referred to you... because they'll need some added proof that you are what people say you are. They'll visit your website and gain confidence in your abilities and add to your "trust factor".
What kind of website to I specialize in? Small to medium sized local businesses. Service businesses mostly. The best websites are clean, nice looking, answer questions that potential customers are asking, and are easy for visitors to find what they're looking for.
And you don't need "fanciness". You just need to be clear with who you are and how you help your customers with the problem you solve (or improve their lives). Your website is a marketing tool. And I'm a marketer. I know how to write website copy and create elements that move the customer closer to doing business with you. Because if your website can't help persuade people that hiring you would be a good choice, then you're leaving money on the table.
I've seen what some web builders charge someone like you to create a website. Wow. Way too much. And they build it and they're done. Anything extra you want is an extra charge. There are also people out there who try to sell you cheap websites... but those websites are so limited in what they can do. And the SEO seems to be lacking. Others might guarantee a page one google ranking, but they fail to say that it might not be the ideal keyword that they'll be ranking you for. Or the design elements on those websites are also pretty limited.
Granted, some web developers are perfect for certain website projects. You may be looking for specific elements in your website that takes specific coding and web developer skills. If you're in need of something a bit more complicated, I'm happy to refer you to those specialists. These are the type of people who can handle huge websites. Like for Sanford for example.
But if you're a small to medium-sized local business, I can most likely help. Here are a few examples of websites I've built >> Website Work That I've Done
I've built websites for businesses in Sioux Falls, Salem, Platte, Rapid City, Harrisburg, and Flandreau, South Dakota. I'd love to help you out with yours. If you don't have a website, I believe you'll love the benefits of having one.
To get started, go to my contact page, and let me know about your situation. Then, I can give you a call to discuss a few things... and then set up a meeting. Looking forward to helping you out!
OR... if your website is just old and out of date...
Online Reviews: Beware
I'd like to think that most consumers are wise enough to be able to sift through your online reviews to know which are fake, sincere, or just some pissy customer who didn't want to pay their bill or something. I'll remain optimistic, but I thought it was worth writing a little bit about.
I have some really great clients. They're good at what they do. Good people. Good employees. But once in a while you'll see a review that doesn't fit. So, I ask them about it. I've heard some explanations that just go to show that sometimes you can't please people. At all. Ever. Some people don't like to pay full price for anything. Even if it's the service they asked for. Or they are whiny and mommy and daddy gave them everything, and they're not used to not being treated like princes and princesses. Some people just like to complain no matter what. It's in their nature. And they'll always have a crappy life.
Here are a few examples of why people leave a bad review that's not warranted:
Didn't pay their bill. Now, they're getting calls from the business trying to collect and they feel they're being harassed. Hey... wake up... and pay your bill! Pay for what you received in product or service!
Disgruntled employee. Sometimes you have to let people go. That's business. Not doing your job... you'll probably get asked to go find another place to not do your job. So, then, they'll put a bad review up and usually make up or exaggerate something about the company or owners. Grow up. And I mean that in the nicest possible way. : )
Complainers. You can't satisfy these people. Nobody can. It's not your fault. It's what they do for a living. Too bad for them, it doesn't pay well.
They didn't understand what they were paying for. These people had something in their mind about what they were getting before they purchased a product or service from a business. So, when the job was finished, they say, "No, that's not what we agreed to." But they just weren't listening. They didn't read the estimate. They assumed they were getting something that wasn't agreed upon. The variables are all over the place here, but there was a miscommunication. I would just advise business owners to be very clear in describing what the customer will receive. Put things in writing. Go over it with them and say, "Do you understand?" "Do you approve of this?" Something to that effect. Consumers shouldn't assume things and neither should business owners. Just go over things a second time to make sure. Measure twice, cut once.
Family Members and Friends of the ticked off reviewer. It really sucks when you get a bad review that's not a truthful picture of how the transaction went down. But sometimes, they'll get their family members and friends to post bad reviews on your behalf, basically making up their own bad stories so Google or Facebook "thinks" it's real. Now, instead of one bad review, you get 8 of them within a week. Boo. Again... grow up, people.
A Competitor. Your competitors aren't all about appreciating good competition. They're out for blood. And sometimes they go down the darker paths of spreading false rumors or giving a bad review as if they were a customer. These people have a special place reserved for them in heaven where they don't get to ever have ice cream again or something. I'd say "Hell"... but that's a bit harsh I suppose. But needless to say, I really don't like these people. If you want to increase sales and take a bigger slice of your market, then how about just running a good business that treats their customers well? Try that.
I suppose there are many more reasons, but I'll stop there. You get the picture.
So, how do you fix a bad review? Sometimes, you can inquire with the Goog and FB people about getting a bogus review taken down. But don't bet on it. Hard to prove. Here's what you do. Give your customers the opportunity to give you good reviews. People are more apt to search you out when they're pissed off. The happy customers are satisfied with everything, and the thought of giving you a good review doesn't even cross their mind. So, you have to remind them. You give them an easy way to give you a review. Whether it's an after sale email with a survey on it and a button to click that takes them to a review spot, or just asking them if they'd mind giving you one as soon as the transaction is complete.
Yes, you'll also be asking for some bad feedback... but if it IS warranted... that gives you great information on where you need to improve service. On the flip side, if you're a GOOD business who does good work... then you're going to have about 99% happy customers. Even if just a small portion of those give you a review... those good reviews will far outweigh the bad ones.
And this brings me back to hoping that consumers are smart enough to sift through the good and the bad. If they see a heck of a lot more good reviews, you're going to be just fine, even if there are a few weirdly bad ones mixed in there. Just drown out the bad with good.
But that also takes effort on your part as the business owner who gets a bad review here and there. You need to be proactive in harvesting / asking for reviews. It's the world we live in. And bad reviews and bad word of mouth travels faster than ever now.
Local Marketing Cafe
Sioux Falls, South Dakota
Because you want more business? More customers?
You call up some place to advertise then. You say, "I'd like to run some ads." And a lot of times, you have no idea how the whole process works. Maybe you place a few ads in a shopping news publication, or put some coupons in some mailing pack, or in a local magazine, or on the radio, etc. Your choices are overly abundant, which is confusing as hell. Everyone seems to have the answer for you. But they really don't have the answer, do they? They want your money. You want results. They get what they want... but you don't. Happens all the time. Then, whatever place you decided to advertise with, you say, "I doesn't work." But they didn't know how to make it work. They just knew how to place your ad and take your money.
Let's go back to the original business problem you have. You want or need more customers. Maybe sales are down. Maybe you have more competition in the area and it seems to be affecting your number of new leads coming in. Let's break this down about
When you don't have as many customers as you'd like, it means your business is not anchored in enough MINDS of the people that could be your customers. So, then you should ask, "How do I get in more MINDS?"
This is what true branding accomplishes. And branding isn't about buying "awareness" ads that you may have already tried. It's about having "bonding" ads created and put in front of people on the proper advertising medium.
In my experience, radio is one of the best platforms to do this. But how do you create "bonding" ads? How do you get people to bond with your company so they think of you first when they need what you sell?
You get them to like and trust you.
And that's not by telling them that you're dependable, quality, and you have a knowledgeable staff to serve their needs. These are the crappy "awareness ads" that don't work. You have to PROVE those things to people - not cram those cliche words down their throat. You have to tell stories, give PROOF that your product is great or service is superior, play to their emotions, and be sincere as possible. As if you're chatting with your best friend.
These kinds of ads are harder to create. Which is why they work better. Doesn't it make sense that if we put more thought and time and research into your marketing message that it will actually work better? Of course it does!
Don't just buy some advertising. Buy the means to help you reach your goals. WHAT YOU SAY in your ads matters 10x more (or is it 100x more?) than where you decide to put some advertising.
If you decide to advertise in the Sioux Falls or surrounding areas, first, set an annual advertising budget. You have to. This is a process. You'll get far better ROI if you do it consistently with a great message. No more of this "shooting from the hip" and hoping you hit something. When you do it right, you'll love it, and you'll do it forever because of the new customers you consistently attract.
Want more help? Just let me know. I'd be happy to.
Local Marketing Cafe
Sioux Falls, South Dakota
Cookie Cutter Websites: Good, Bad, or Ugly?
What's a cookie cutter website? It's when your website looks exactly like thousands and thousands of others out there. It's when someone offers you a super cheap website. It's super cheap because they're not putting much effort into it.
You're usually not getting many web pages. And that hurts your potential to rank well on page 1 of Google (SEO) when people type in the services that you and many other businesses provide.
What other things does a cookie cutter website hurt?
Plus, I add unique elements, such as video, audio, custom graphics, etc. It all helps you get more return on your website investment.
Let's discuss your situation. I have options for you. We can customize a plan just for you. Plus, it's affordable. There are a lot of places out there charging a huge chunk of change just to have a website built. And then you're on your own. Plus, there are a lot of places out there overcharging monthly fees for doing just a few things for you each month that takes them nothing to do - and you don't even understand what they're doing because they try to use big words to make it seem important. Then, there are the cookie cutter sites who will have your website built literally in about 30 minutes. That doesn't seem like much of a great deal to me.
Hope to talk to you soon! I love to help good, local businesses get the biggest bang for their online and offline marketing buck.
Local Marketing Cafe
Sioux Falls, SD
Don't settle for an average website. And by average, I mean, one that doesn't do what it's supposed to do.
Example: You used to put an ad in the Yellow Pages. But just because you were in the book, didn't mean that it would automatically work. No. You needed an ad that "sold" people. An ad that motivated people to give you a try before they moved on to your competitor's ad and gave them a try. It's the same with a website. Just because you have one, doesn't mean you automatically get a "slice of the pie".
Your website design needs to be easy on the eyes, be easy to navigate, be visible to search engines like Google, and it has to communicate easily how you'll solve a visitor's problem. It has to illustrate competence in your abilities to solve people's problems. Just because you have some flashy graphics doesn't mean people will become your customer. It takes way more than that.
You need to talk to people on your website like you're in front of them face to face. Don't robotically write what you think you should write on your website. Don't fill your website full of cliches and empty promises. Be sincere and helpful. That's what will help your site convert more lookers into customers. Of course, it should be designed well, but don't just stop there. The content on your site needs to persuade people to do business with you. You never want to give them the chance to "back out" and search for a different business' website.
So, it's more than just looks and SEO... you also need to be mindful of what kinds of things that your website viewers will be seeing, reading, and feeling. Because it doesn't matter if you get everyone in the world to go to your website first... if they don't get what they need once they're there.
Which brings us to "analytics". If you're getting viewers to your site... but they're not buying... what's the point? Don't obsess with digital data. You'll drive yourself insane. Just find someone who knows how to put it all together for you and explain it all in simple terms along the way. Like me. I'll be happy to give you your web building options up front with nothing hiding in the fine print.
I just like to help good, small businesses have a great-looking website that gives you ROYWI. Return On Your Website Investment!
Local Marketing Cafe
Sioux Falls, SD
A Different Perspective On Website Building - Sioux Falls, SD
This would be stupid and crazy to most website builders:
But that's what I do. That's why the websites I build for small business tend to perform pretty darn well.
We'll call it "Roywi". Return On Your Website Investment. Because if it's not attracting AND converting people into customers, then it's not doing it's job.
Too many times you'll see a "pretty" website that doesn't help convert a looker into a customer. Then, what's the point of it being pretty, right?
I build websites through "marketing eyes". I think about what it's going to take to make an impact with a prospect of yours. And usually, it's all about the words we use and the manner in which we arrange those words. You want a great picture? You can paint a masterpiece with only a few words.
So, let's build you a website that looks great, is easy to navigate for the online lookers, and moves them closer to being one of YOUR customers instead of one of your competitor's.
Let's discuss your situation and I can share some options with you.
I build affordable websites for small businesses.
Local Marketing Cafe
How Much Money Are You Wasting On Your Marketing Efforts?
Of course, there's a saying, "I know half of my advertising works, I just don't know which half." I'd like to help you fix that.
Most of the problem usually, is because there's no solid game plan. There's no strategy behind the money you throw into the wind hoping that new customers will come back in replace of it.
The cause of that "waste" is because you've been taught that WHERE YOU ADVERTISE matters the most. But the cold, hard, truth is... the people who believe that are naive and under-educated in the world of marketing.
Oh, sure... there are better places to advertise than others... but the "degree of better" won't be very large if the ideas you're communicating to the public in your advertising isn't hitting any hot buttons. When you advertise, you have to ask yourself if your "target" is going to give a crap about what you're saying to them.
I'd like to help you do 2 things.
1) Help you create a smart strategy that gives your advertising at least twice the traction it currently has.
2) Help you spend less on advertising and get more back.
The first one has a lot to do with your strengths, weaknesses, your competition's strengths and weaknesses, and why your current happy customers truly do business with you right now. If you don't have a lot of happy customers, you're in trouble.
The second one can be accomplished through a smarter online marketing plan. I'd like to evaluate your online presence. There are so many things you can do to your website, your online listings, and any online advertising you're doing to trim the fat and make everything a heck of a lot more efficient.
In the end, your marketing simply needs to communicate things that will persuade people to buy from you. Or at least move them closer to buying from you. But what most business owners think is "persuading"... is usually "pushing" or saying things in their marketing and advertising that nobody really cares about. A good marketing person will help modify your marketing to help it say the things that people will react positively to.
When all you do is say Who you are, where you are, what you sell, and Buy Now... you're going to be very disappointed. It means you're WASTING A LOT OF MONEY ON YOUR MARKETING EFFORTS. Let's change that. And move the needle.
It's amazing how many places you could waste advertising and marketing money in Sioux Falls. A thousand? Out of all of those people selling all of that marketing stuff, how many of them do you think really know what it takes for advertising to work? Or are they just a salesperson? Do they care about making it work? Or just getting the sale?
There's a strategy that needs to be uncovered before you decide to spend any marketing money. Who are you targeting? (and I don't mean demographics) What is your competition doing? What are your main profit centers? What are your best customers thinking about you?
You don't have to try to "do marketing" all at once. You start somewhere, then learn from it, and grow.
But I have a shortcut for you. Instead of learning all the bad ways to advertise and market your business yourself, why not let me share with you some of the things to avoid? It starts with a conversation. We'll talk about your goals, and how I think you can get there.
Maybe you're just tired of doing all of the marketing stuff by yourself and need someone to take a big load off of your shoulders. Of course, advertising agencies do a lot of that... but they like to handle pretty huge accounts. But I don't. I want the small to medium-sized businesses who can't justify paying big bucks to an ad agency for what you need handled.
I've talked to business owners who went the ad agency route for about a year and then pulled the plug. Why? Because they were expecting it to be just a big green "Go" button to push and all of their marketing woes would be dissolved. After all... the ad agencies are the pros, right? Usually, you're shocked when you see what they charge for creative and handling your marketing. It's not that they're charging too much... it's just that they're better suited for the bigger companies who have over a half-million in their advertising budget.
You don't need that. You need to run a good business and have smart and strategic local marketing.
I've been in the trenches for almost a dozen years now. Meaning, I talk to business owners every day about their business, about their customers, about their troubles, about their frustrations, and about their marketing and advertising. I've been there. I've heard it. I know how difficult running a business can be. I understand.
All you need to do is have one meeting with me. If you want to continue... great. If you feel we're not a good fit... we'll both move on. All I want to do is help good local businesses succeed in a highly competitive business landscape.
Local Marketing Cafe
Sioux Falls, SD
My wife started in real estate in 2015. And she's so passionate about it! She sold the last home she had listed in about 6 hours. Granted, that doesn't happen every time... but it brings me to my point. Speed.
She gives a lot of attention to her clients... and she's fast. Well, maybe it's not that she's fast... but that she's a hard worker. She's focused and dedicated.
And that's how I feel I am when it comes to getting you the new WEBSITE you want. Is 6 hours possible? Well, if the stars are aligned, and I can have your attention whenever I called, then maybe. But let's be a little more realistic.
In the past before I did this kind of thing, I referred a few business owners to some website builders / designers. People who I trusted. Well, after following up with the people and asking if their new website was almost done, I never got a good response. They were usually far from a finished product. Nothing ever would get done in a timely manner. Communication was horrible between the web builder and the business owner.
Now, I understand that you're busy if you own and run a business. But I think because I've worked with business owners for over a decade, one-on-one, that I can keep the communication flowing a bit better. I have to let you know what is expected. I have to let you know what I need in order to do my job for you in the most efficient and fruitful manner.
After we meet, and I get the first deluge of basic information from you... I'm confident that I can have a website for you within 48 hours. I don't think you'll need one that fast... but if you did... I'd love the challenge. Stay up 24 hours, sleep 8, back to work for another 18? Yikes. Maybe some naps in there.
Ok, maybe that's not ideal, but my point is that I'm not afraid to get in there and get after it. I grew up on a farm and hard work is imprinted on my soul. And I take pride in my work. It's important that YOU are happy with the website you get. And it's also important that I build a website for you that I'd be happy to have myself.
I think every local business in Sioux Falls needs a website. It's a source for so many new customers to find you. It's a source for those people to LEARN more about what you do and how you help people.
And who does the writing of the content for your website? I do. I don't just ask you for some copy points, so I can cut and paste into your website. No. I'm a writer too. And a marketing guy. So, I have the know-how to write a better selling / converting website. Because what's the sense of having a website and getting people to visit your website... if they don't end up being impressed and buying from you? Rhetorical. There is no sense in that!
I'm one of the very few in Sioux Falls who focuses a major amount of time on the content, words, stories, sales aspect, etc. of your website. The others are just graphic designers whose only concern is "pretty-ness". There's more to building a website than that. Much more.
So, let's get this started. Give me a call. I can be there soon. Have you visited my Website page? Click here. And if you're interested, here's a link to another blog I wrote... Gathering Info for Website Content.
And if you need a real estate agent, I know someone really good. : )
Local Marketing Cafe
Sioux Falls, SD