How Much Money Are You Wasting On Your Marketing Efforts?
Of course, there's a saying, "I know half of my advertising works, I just don't know which half." I'd like to help you fix that.
Most of the problem usually, is because there's no solid game plan. There's no strategy behind the money you throw into the wind hoping that new customers will come back in replace of it.
The cause of that "waste" is because you've been taught that WHERE YOU ADVERTISE matters the most. But the cold, hard, truth is... the people who believe that are naive and under-educated in the world of marketing.
Oh, sure... there are better places to advertise than others... but the "degree of better" won't be very large if the ideas you're communicating to the public in your advertising isn't hitting any hot buttons. When you advertise, you have to ask yourself if your "target" is going to give a crap about what you're saying to them.
I'd like to help you do 2 things.
1) Help you create a smart strategy that gives your advertising at least twice the traction it currently has.
2) Help you spend less on advertising and get more back.
The first one has a lot to do with your strengths, weaknesses, your competition's strengths and weaknesses, and why your current happy customers truly do business with you right now. If you don't have a lot of happy customers, you're in trouble.
The second one can be accomplished through a smarter online marketing plan. I'd like to evaluate your online presence. There are so many things you can do to your website, your online listings, and any online advertising you're doing to trim the fat and make everything a heck of a lot more efficient.
In the end, your marketing simply needs to communicate things that will persuade people to buy from you. Or at least move them closer to buying from you. But what most business owners think is "persuading"... is usually "pushing" or saying things in their marketing and advertising that nobody really cares about. A good marketing person will help modify your marketing to help it say the things that people will react positively to.
When all you do is say Who you are, where you are, what you sell, and Buy Now... you're going to be very disappointed. It means you're WASTING A LOT OF MONEY ON YOUR MARKETING EFFORTS. Let's change that. And move the needle.