Silly Radio Advertising - There's a Limit to My Sanity
I've been hearing more and more "silly" radio ads lately. These aren't the ones that are totally ignorable and look like,
"ABC Cleaners has been in business for 37 years. That's right, you don't have to worry about getting the job done right the first time. We're fast and dependable. And we have a knowledgeable staff. Call us at 555-5555. That's 555-5555. And like us on Facebook. Go to www.ABCCleaners.zzz. Call 555-5555.... that's 555-5555! You'll be glad you did!"
No. I'm not talking about those kind of crap-i-licious radio ads. I'm going to discuss the "silly" ones that get on my nerves. They're the ones that I feel insult our intelligence constantly.
These ads say things like... "Yes, Brian...we ARE the cheapest in the universe." OR "Nobody, I mean nobody, ever ever ever ever will ever beat our prices." OR "Hey Dad... remember when I crashed the family car into a tree? Gee wasn't that funny? Now, that I think about it, you were really peeved at me and you taught me how to be a better person..." Blech.
I can't give exact examples because I don't want my house to get egged. Actually, I wouldn't care if I ruffled some feathers, but it's not the business owner's fault that their radio ad copy writer needs a few extra creativity synapse connections.
My point is... I don't like to create advertising that insults the public's intelligence.
The radio ads I write are all different. I don't have one kind of ad that I keep regurgitating. Or a template where I just fill in the business name and the product or service and "Voila!, here's your amazing radio spot!"
I'm good with humor, with testimonials (real, raw ones, not fake, scripted ones), storytelling, and if you want to get people's attention with an event... I WILL NOT let your ad be ignored.
Let's stop with the silly advertising and get down to the sincere, intelligent, and persuasive stuff that moves the needle for local Sioux Falls businesses.
I'm in it to win it with YOU. Let me know if I can help out.
Local Marketing Cafe
Sioux Falls, SD