It's amazing how many places you could waste advertising and marketing money in Sioux Falls. A thousand? Out of all of those people selling all of that marketing stuff, how many of them do you think really know what it takes for advertising to work? Or are they just a salesperson? Do they care about making it work? Or just getting the sale?
There's a strategy that needs to be uncovered before you decide to spend any marketing money. Who are you targeting? (and I don't mean demographics) What is your competition doing? What are your main profit centers? What are your best customers thinking about you?
You don't have to try to "do marketing" all at once. You start somewhere, then learn from it, and grow.
But I have a shortcut for you. Instead of learning all the bad ways to advertise and market your business yourself, why not let me share with you some of the things to avoid? It starts with a conversation. We'll talk about your goals, and how I think you can get there.
Maybe you're just tired of doing all of the marketing stuff by yourself and need someone to take a big load off of your shoulders. Of course, advertising agencies do a lot of that... but they like to handle pretty huge accounts. But I don't. I want the small to medium-sized businesses who can't justify paying big bucks to an ad agency for what you need handled.
I've talked to business owners who went the ad agency route for about a year and then pulled the plug. Why? Because they were expecting it to be just a big green "Go" button to push and all of their marketing woes would be dissolved. After all... the ad agencies are the pros, right? Usually, you're shocked when you see what they charge for creative and handling your marketing. It's not that they're charging too much... it's just that they're better suited for the bigger companies who have over a half-million in their advertising budget.
You don't need that. You need to run a good business and have smart and strategic local marketing.
I've been in the trenches for almost a dozen years now. Meaning, I talk to business owners every day about their business, about their customers, about their troubles, about their frustrations, and about their marketing and advertising. I've been there. I've heard it. I know how difficult running a business can be. I understand.
All you need to do is have one meeting with me. If you want to continue... great. If you feel we're not a good fit... we'll both move on. All I want to do is help good local businesses succeed in a highly competitive business landscape.
Local Marketing Cafe
Sioux Falls, SD