I have a client who initially asked, “Why aren’t we closer to the top of Google? We should be.” That was before they were my client. Their past website and Local SEO was handled by a local advertising agency.
They fired the ad agency and hired me. After I built their new website and planned their SEO around the keywords and phrases they wanted to rank for... their rankings started to shift pretty quickly.
They moved from approximately #8 (on average for all keywords, to #3 or #4 after about 4 months. It’s been about 2 years now. And I can proudly say they’re at #1 for 5 out of 6 relevant local keywords. And the 6th one tends to teeter back and forth between #1 and #2.
They've gone from about 100 “users” per month on their website to over 400. Guess what that does to your business.
If you’d like to know who this local business is... where you could even confirm with them their results... just ask me. I’d be happy to share.
There are really fancy websites that focus 80% on their look and the bells and whistles... and then there are websites that look great, are easy for people to navigate, and are more SEO-focused. Guess which one results in more sales for the local business owner?
And guess which one costs less?
All I care about is getting you a higher web ranking and moving people closer to doing business with YOU. That takes unique web content and extra planning and thought. Not everyone is willing to do that for you.
If you’d like to discuss your new website and website design, give me a holler!
If you don't have a website, you may feel you're missing out on some business. You'd be right. Being found in search results will gain you some new customers. But you'll also snag more of those prospects that are referred to you... because they'll need some added proof that you are what people say you are. They'll visit your website and gain confidence in your abilities and add to your "trust factor".
What kind of website to I specialize in? Small to medium sized local businesses. Service businesses mostly. The best websites are clean, nice looking, answer questions that potential customers are asking, and are easy for visitors to find what they're looking for.
And you don't need "fanciness". You just need to be clear with who you are and how you help your customers with the problem you solve (or improve their lives). Your website is a marketing tool. And I'm a marketer. I know how to write website copy and create elements that move the customer closer to doing business with you. Because if your website can't help persuade people that hiring you would be a good choice, then you're leaving money on the table.
I've seen what some web builders charge someone like you to create a website. Wow. Way too much. And they build it and they're done. Anything extra you want is an extra charge. There are also people out there who try to sell you cheap websites... but those websites are so limited in what they can do. And the SEO seems to be lacking. Others might guarantee a page one google ranking, but they fail to say that it might not be the ideal keyword that they'll be ranking you for. Or the design elements on those websites are also pretty limited.
Granted, some web developers are perfect for certain website projects. You may be looking for specific elements in your website that takes specific coding and web developer skills. If you're in need of something a bit more complicated, I'm happy to refer you to those specialists. These are the type of people who can handle huge websites. Like for Sanford for example.
But if you're a small to medium-sized local business, I can most likely help. Here are a few examples of websites I've built >> Website Work That I've Done
I've built websites for businesses in Sioux Falls, Salem, Platte, Rapid City, Harrisburg, and Flandreau, South Dakota. I'd love to help you out with yours. If you don't have a website, I believe you'll love the benefits of having one.
To get started, go to my contact page, and let me know about your situation. Then, I can give you a call to discuss a few things... and then set up a meeting. Looking forward to helping you out!
OR... if your website is just old and out of date...
Local Marketing Cafe
Sioux Falls, SD
(and serving any big or small town in the area)
Cookie Cutter Websites: Good Idea or Bad?
What's a cookie cutter website? It's when your website looks exactly like thousands and thousands of others out there. It's when someone offers you a super cheap website. It's super cheap because they're not putting much effort into it.
You're usually not getting many web pages. And that hurts your potential to rank well on page 1 of Google (SEO) when people type in the services that you and many other businesses provide.
What other things does a cookie cutter website hurt?
Plus I add unique elements, such as video, audio, custom graphics, etc. It all helps you get more return on your website investment.
Let's discuss your situation. I have options for you. We can customize a plan just for you. Plus, it's affordable. There are a lot of places out there charging a huge chunk of change just to have a website built. And then you're on your own. Plus, there are a lot of places out there overcharging monthly fees for doing just a few things for you each month that takes them nothing to do - and you don't even understand what they're doing because they try to use big words to make it seem important. Then, there are the cookie cutter sites who will have your website built literally in about 30 minutes. That doesn't seem like much of a great deal to me.
Hope to talk to you soon! I love to help good, local businesses get the biggest bang for their online and offline marketing buck.
Local Marketing Cafe
Sioux Falls, SD
A Different Perspective on Website Building
This would be stupid and crazy to most website builders:
But that's what I do. That's why the websites I build for small business tend to perform pretty darn well.
We'll call it "Roywi". Return On Your Website Investment. Because if it's not attracting AND converting people into customers, then it's not doing it's job.
Too many times you'll see a "pretty" website that doesn't help convert a looker into a customer. Then, what's the point of it being pretty, right?
I build websites through "marketing eyes". I think about what it's going to take to make an impact with a prospect of yours. And usually, it's all about the words we use and the manner in which we arrange those words. You want a great picture? You can paint a masterpiece with only a few words.
So, let's build you a website that looks great, is easy to navigate for the online lookers, and moves them closer to being one of YOUR customers instead of one of your competitor's.
Let's discuss your situation and I can share some options with you.
I build affordable websites for small businesses.
Local Marketing Cafe
My wife is fairly new to real estate. But she's already sold a few homes. She's so passionate about it! She sold the last one in about 6 hours. Which brings me to my point. Speed.
She gives a lot of attention to her clients... and she's fast. Well, maybe it's not that she's fast... but that she's a hard worker. She's focused and dedicated.
And that's how I feel I am when it comes to getting you the new WEBSITE you want. Is 6 hours possible? Well, if the stars are aligned, and I can have your attention whenever I called, then maybe. But let's be a little more realistic.
In the past before I did this kind of thing, I referred a few business owners to some website builders / designers. People who I trusted. Well, after following up with the people and asking if their new website was almost done, I never got a good response. They were usually far from a finished product. Nothing ever would get done in a timely manner. Communication was horrible between the web builder and the business owner.
Now, I understand that you're busy if you own and run a business. But I think because I've worked with business owners for over a decade, one-on-one, that I can keep the communication flowing a bit better. I have to let you know what is expected. I have to let you know what I need in order to do my job for you in the most efficient and fruitful manner.
After we meet, and I get the first deluge of basic information from you... I'm confident that I can have a website for you within 48 hours. I don't think you'll need one that fast... but if you did... I'd love the challenge. Stay up 24 hours, sleep 8, back to work for another 18? Yikes. Maybe some naps in there.
Ok, maybe that's not ideal, but my point is that I'm not afraid to get in there and get after it. I grew up on a farm and hard work is imprinted on my soul. And I take pride in my work. It's important that YOU are happy with the website you get. And it's also important that I build a website for you that I'd be happy to have myself.
I think every local business in Sioux Falls needs a website. It's a source for so many new customers to find you. It's a source for those people to LEARN more about what you do and how you help people.
And who does the writing of the content for your website? I do. I don't just ask you for some copy points, so I can cut and paste into your website. No. I'm a writer too. And a marketing guy. So, I have the know-how to write a better selling / converting website. Because what's the sense of having a website and getting people to visit your website... if they don't end up being impressed and buying from you? Rhetorical. There is no sense in that!
I'm one of the very few in Sioux Falls who focuses a major amount of time on the content, words, stories, sales aspect, etc. of your website. The others are just graphic designers whose only concern is "pretty-ness". There's more to building a website than that. Much more.
So, let's get this started. Give me a call. I can be there soon. Have you visited my Website page? Click here. And if you're interested, here's a link to another blog I wrote... Gathering Info for Website Content.
And if you need a real estate agent, I know someone really good. : )
Local Marketing Cafe
Sioux Falls, SD
So you need a new website?
There are basically three different kinds of website building options that most business owners know about.
1) A pro web builder. Cost: Thousands and thousands of dollars upfront... and then some. And when you want to make any changes... that costs more money. Want to change the look and feel of your website in a few years? That's a complete new re-build and huge cost... again.
2) Your neighbor kid. He kind of dabbles in this kind of stuff. He'll start on your website... and it will be half-finished in about 6 months. Hey... he's a kid. He doesn't quite understand that you might kind of NEED this sooner than 18 months. Also in this category is doing it yourself through GoDaddy or some other platform. I think these can be really good...as long as you put the time in to learn all about it and do it right. And then you have to learn about SEO, keywords, webmaster tools (maybe even Google Analytics), etc. Most of the business owners who do it themselves are trying to save a buck. I understand. But the finished product they build usually ends up looking like it's missing some things. A bit too skinny, like it needs to eat a burger or two. Now, back to the saving a buck part. That's why I'm here...
3) I build websites for the small business owner who wants a great website that can attract a lot of new local customers... for a lot less than that pro web builder who specializes in $10,000 websites. You're probably looking at around $700 for me to build you a website. That includes me setting up the SEO and making sure that Google and other search engines can find it.
Another option is to waive the upfront fee and be put on a monthly plan. That monthly plan includes Social Media setup and postings every week, create videos for your YouTube channel at least once a month, add a blog to your site (and write it for you), and maintain your website (add things, make edits, improve upon it consistently, etc.). And when you want to to a major overhaul of your website (different look or style) ... it's all done at no extra charge.
A plan like that will give you peace of mind, knowing that everything is all taken care of. You won't ever have to wonder if you're doing the "online thing" correctly. It's something that I love to do. And I love meeting new people and forming new, positive relationships.
Oh... and one other thing. I do all of the website content writing. Most places that build websites ask you what you'd like to say in your website and then just cut and paste from the email you send them. Yuck. They don't understand that how a website is written is not only important for SEO purposes... but more importantly it needs to convert more visitors to your website into CUSTOMERS. Into SALES. Into $$$. I have a technique for getting the content for your website that nobody else does (not that I know of).
And I've been dealing with local Sioux Falls and surrounding area business owners for over a decade on their marketing. I know that it's tough. I know change is hard. I know that your time is valuable.
Let me know if you'd like to discuss your options for having a brand spankin' new website built!
Thanks! Have a great day!
Do you need marketing help from the ground up? Don't know where to start? I love to help with that.
I ask you, "Do you have a slogan?"
You say, "No, not really."
I ask, "Have you done much advertising before?"
You say, "A little here and a little there... but nothing has ever worked very well."
I ask, "Are you happy with your website?"
You say, "No."
I ask, "Do you get many leads or sales from your website?"
And you say, "I have no idea."
I love helping smaller businesses get straightened out and set up with their branding and marketing. From the ground up. And many times you may have some things in place, but would prefer to start over from scratch.
I'd like to discuss your situation with you. Oh, and have you ever been "pitched" by anyone about marketing and websites and stuff? The way I do business is the farthest thing from ... "a pitch".
Gathering Information for Website Content
There is no way I'm going to give out my secrets to gathering website content. Actually, I'm just getting started with my "system". It's a work in progress. Because it's tough, right? It's hard to come up with original content. It's really hard if you're lazy.
To get the information and the stories to write great website content, you need to actually have a background in ad writing. Why? Because you need to know what to listen for and look for. You need to know what kinds of questions to ask in order to get answers that are different and might actually "move" someone into have half a feeling towards you.
If you ONLY write web content for SEO... yuck. What a crappy website to visit. You won't get any real substance. You'll only get the who, what, when, and where. Well, whoopidy doo.
Websites will get far more action and people will stay longer when you have something interesting and differentiating in it. And aren't ad writers going to be able to best write an interesting and PERSUASIVE website? Well...not all ad writers are created equal. It took me over 5 years to go from writing mediocre ads to "not too shabby" ads. And then another 5 years to step my ad effectiveness (potential to bring phenomenal results to clients) up another notch or two.
Oh, you think that the best websites are the ones with the fanciest images and elements with motion and other pretty things? I agree that a website needs to look good, but if all your website has are huge, high-quality images and close-ups, and custom buttons and 3-D icons, without good written content... then all you have are a few pretty pages on the world wide web.
If it doesn't help sell your product or service any better than most of your competitions' attempts at selling on their websites, then you haven't accomplished anything.
And if you don't know how to gather really good information from the company or small business you're building a website for... then don't start because you've just skipped over one of the most important parts.
Please don't pay for a cliche website. Don't pay for extra SEO services if you don't need them. It doesn't take thousands of dollars a month for most local businesses to have their website show up on Google for some strong, relevant keywords.
For sure ask around and get a few different quotes or plans from some different web and SEO companies before you decide on one. Don't jump at something and throw money at a company just because they spammed you with an intriguing email. Be careful.
Best thing you could probably do is give me a call and we can discuss your situation. I'll never suggest anything to you in regards to marketing and online marketing if I don't think you need it. Bottom line... I'm one of the most honest advertising and marketing people you'll ever meet. And you'll realize that after just one quick meeting with me.
Just hit the CONTACT button and get a hold of me.
In your marketing...never try to portray something you're not. Because if someone decides to do business with you, and their experience doesn't reflect your marketing...it will leave a sour taste in their mouth. And open you up to negative reviews and bad word-of-mouth.
So, be yourself! You're passionate about your business, right? You're happy to give the best service, aren't you? If not...good luck...and you can stop reading now.
I suggest to a lot of people to have real pictures of themselves on their websites. Not stock photos. We know your stock photos aren't real. And it takes away from "the first impression". I also like a "welcome video" on websites. Something short and heartfelt. Something to let the people that land on your page know that you're down-to-earth and that you have their best interests at heart.
Sincerity and "openness" in your marketing and advertising will work wonders for you. Don't be afraid to show that you're human. People like doing business with people...not corporate robots.
When your marketing messages match up with the customer experience you provide, you'll have laid the foundation. Then, you can keep working on providing an even better customer experience, which will give you more "ammunition" to use in your marketing and advertising.
Local Marketing Cafe
Sioux Falls, South Dakota
Sioux Falls Website Design -
I've been taught the finer points of persuasion and creativity in regards to marketing. 13+ years of writing, sales, and marketing experience - clashing beautifully together into helping you with advertising & marketing. Extraordinary radio advertising, website, digital advertising, social media set-up, etc. I love helping good, local businesses get noticed and attract more good customers. Contact the Local Marketing Cafe today to discuss a smart plan for your business.