What's an affordable website? Especially for a small business. Prices range from "Holy cow, I wouldn't call that affordable" to "That's so cheap, I'm wondering if they're actually any good at it." I've seen $5000 to $10,000 proposed to small businesses. And that's just to build the site. Nothing extra.
I've also seen 99 bucks a year website offers. Those are usually a "build your own" type of thing. And in my experience, most small business owners don't want to take the time to build their website like it should be, or learn about SEO and how to get it optimized properly.
There are also monthly fee options out there. Anywhere from $400 to $999 per month. Do that annual cost calculation quick. Even though the monthly fee might sound good, that's an annual expense that gets a little high for just having a decent website out there.
Don't get me wrong, maybe you have a complicated situation where you'll have to have a complicated website built. But for most small to medium-sized local businesses in the Sioux Falls area, or other smaller communities, that's not the case.
My pricing is pretty straight-forward... and yes, affordable for most. I've built sites for business owners who want a good-looking site, easily navigable for web surfers, and want to rank high on search engines. That's what most want. But I've also built sites for those who really don't need to rank for any certain keywords, it's mainly for members of an association or something. Then, that fee is a little less.
But I also include a whole bunch of extras with my website design and build. Such as social media setup, maybe a few postings for you here and there if you want, consistent updating to your website, and changes that you'd like to see. YouTube is also a big thing. Or video in general. I can create some videos for you using video snippets and photos that either you or I take. Then, I add music, text, and your logo to it. They can be used for increased engagement on your website and social media. It's also a good idea to have some sort of "Intro" video towards the top of your website's home page. And it's all built in to the annual fee that I charge. And yes... it's affordable. 😊
Let me know if you'd like to talk. I'm a "down-to-Earth" guy, grew up on a farm, I know the meaning of hard work, have mucho respect for small business owners, respect your time and money, have many years of experience with local marketing and copywriting, and I love to help businesses grow and succeed.
Call, text, or email. Doesn't matter. However you like to communicate best. I even have a few references you can contact (No, not my best friend or my Mom - actual happy clients) if you'd like. You can learn even more by clicking here "Website Design" ...or clicking the website pricing or website samples page. And even more marketing help up above in the Navigation bar, such as Business Videos, Marketing Strategy, SEO, Radio Advertising, Online Advertising, Social Media, or just searching through more of my blog posts here.
Thank you and have a great day!
You want an affordable website... but still a good one, right? One that portrays your business in a good light. One that can start showing up on Page 1 of Google for relevant searches. You'd also like to change and add content without adding extra expense to your "website budget". And you need your website to be mobile-friendly, too. Yours will be. Who can you trust when you're looking for a local and affordable website builder in the Sioux Falls area? That's Local Marketing Cafe in Sioux Falls.
I'll build you a website to your satisfaction, but my services don't stop there. I will consistently update and monitor your website. I will add any pictures or content when you get something new you'd like to share. I will post regular updates on your Google My Business page. I will set up your YouTube channel correctly and create videos for you by using pictures, words, music, and other video snippets. I will make sure your SEO is set up properly and help you climb the ranks of Google and other popular search engines.
In today's online world... your website can't just be built and left to sit idle. It needs consistent updating. Google likes to see a website that is active, updated, and being seen. It likes to see that your site is connected to social media accounts like YouTube, Facebook, Twitter, Google+, and others if they fit your needs and your customers' needs.
Your website should be set up so it's easy to navigate and easy on the eyes. It needs to be solve your customers' problems. What are your customers looking for? Will they find the answers on your website? Will they be more confident in you after viewing or reading your website content? If so, you'll start to win the battle of getting more eyeballs on your website, minds thinking about you, and people trusting you.
Some businesses have an old website that needs to be trashed and start from scratch. I've helped those business go from not being found on Google for their desired keywords and phrases, to being ranked on Page 1 and even #1 on Page 1.
Some local businesses don't have a website at all. These are usually smaller businesses that either haven't had the time or budget to have a website built... or they've contacted a few web designers / website builders, but the price is outrageous. Or they didn't feel comfortable with the people. I've helped small businesses finally get a new website and start to get new business coming in because of their new website. And ranking really well... even if they have a lot of competition.
My clients' website successes comes in part because I'm consistently improving their online presence for them. I don't build a website and disappear. I'm in this for you. I want your web rankings to constantly improve, I want your website visitors to stay there longer, and I want you to convert more of your website visitors into actual customers. Did I tell you than I'm in this for you? Yup. I am. When you're happy, I'm happy.
An affordable website is one that doesn't cost something outrageous up front. And you don't have to pay $150 per hour if you ever want any changes. I bill you monthly or annually (with extra discount) because your "web health" depends on being consistent with website updates (new content), error monitoring, and a consistent social media footprint. And good social media doesn't mean you have to buy any ads. You can if you want, and I can help you with that, but it's not necessary. Because you get a bunch of spam calls all the time from people trying to sell you their expensive SEO package or online advertising, right? Don't buy. The majority are scam artists. The majority do not have your best interests at heart.
But Local Marketing Cafe does. I'm local. I'm a seasoned marketing guy and website builder.
I've had clients tell me that they were pitched websites for $5000, $10,000, and even much higher. And even then... that didn't include any changes or updates when you wanted them. There was an extra charge for all of that. And if you wanted social media advice or help setting anything up... that's right... more fees. Then, in 3 or 4 years, when you wanted to totally revamp your website and give it a completely fresh look or design... then they charge you that huge up front fee again. Yuck. Most local businesses can't afford to do that. Then, they get a sour taste in their mouth.
I have clients who thank me all of the time. They say, "I don't know what we would do without you." And it's because I'm like part of their team. Remember... I'm in it for YOU.
If you're local business who would benefit by more people finding your business online, my cost is about $1500 annually. And that's having your website built, plus working on improving your online presence constantly. I obsess over my clients' web rankings, increasing their website visits, and helping them increase their customer base. My wife tells me I should charge more for what I do... and the results I provide. But that's because she loves me and knows how hard I work. I tell her that I started doing this because 99% of the other website design / building options out there for good, local businesses are too expensive, and they don't really care about their clients. I tell her that I want to be an advocate for those good businesses like you. Small business is important. I want to help expand your dream and my dream of independence and entrepreneurship.
Are you ready to get started on your new website?
In many cases, I can have a new site built for you in just a couple weeks. Give me a shout!
My roots run deep with farming. Not only do I build websites, but I'm a part-time farmer. Dad still farms a lot of acres for a one-man operation and a hired hand. I help out as much as I can, especially during plating and harvest, and I rent some land along with him. The photo above is across the road from where my parents live. It's my Great Grandpa, his sons, and a grandson of his at the tail end.
I worked my tail off on our farm when I was growing up. It taught me to appreciate nature, hard work, and respect. I wouldn't give up all of my farm experiences for anything in the world.
The Trick To SEO is...
There's really no trick. It's doing the things that need to be done to find favor with Google (or other search engines like Bing). Sure there is a list of SEO tasks that need to be done when setting up a website properly to start improving your online rankings, but that's just one part of the puzzle which is fairly easy.
The harder part is the content on your website. When creating and writing content for your website, you need to be mindful of the user. Meaning, how will your words, videos, and pictures help your website visitor best understand HOW YOU CAN HELP THEM?
Your content needs to be as original and unique as it can be. Write content from your expert perspective, not by copying some other website. Google rewards websites with higher rankings when it gives the online user a good experience, doesn't confuse them, is clear with the message, and has the best interest of the website visitor in mind.
Think about why someone needs your product or services. Then, write your content with them in mind, not you. All a website visitor cares about is THEM. They want to solve their problem. And they're looking for the business to help them that seems the least risky and most trustworthy and competent.
Take carpet cleaning for example. There are a billion jillion carpet cleaners out there. You can't copy a typical carpet cleaners website and hope that yours will stand out.
What do people need when they're searching for a good carpet cleaner? They need clean carpets, of course. But what else? They want to know their hiring a company that will do right by them. Remember, they've been burned before by other service businesses. Whether it was an invoice that was a lot higher than the quote they were given or a certain job was not done to their satisfaction. Your potential new customers are skittish. They're careful. They're looking for any reason to back out of your website and find someone new. So, they're also looking for a few good reasons to start trusting you.
Don't be afraid to get out of the box a little with your website content. Be transparent. Be human. People want a human connection. They want to know that you may have the same values as they do.
Minor side-note: Good video is a great way to help your website stand out and be very helpful to visitors.
2 things happen when your website's content is original, human, and helpful:
1) It will start ranking higher in the search engines like Google. Because it is seen as a helpful tool for consumers to find a good product or service to solve their current problem.
2) You'll convert more of those visitors to your website into customers because you've been helpful, honest, human, and not the same old-same old. When you talked to a person's felt needs, then you're already 10 steps ahead of the business who only pounds their chest and talks about themselves.
And did you notice I didn't "keyword stuff" the term SEO into this post all over the place? It's because keyword stuffing is just one of those tricks that may have worked 15 or 20 years ago... but doesn't anymore. Google is smart. They're always dialing in on how to reward websites that seem to provide helpful information and a good user experience.
Should we get started on your new website?
I have a client who initially asked, “Why aren’t we closer to the top of Google? We should be.” That was before they were my client. Their past website and Local SEO was handled by a local advertising agency.
They fired the ad agency and hired me. After I built their new website and planned their SEO around the keywords and phrases they wanted to rank for... their rankings started to shift pretty quickly.
They moved from approximately #8 (on average for all keywords, to #3 or #4 after about 4 months. It’s been about 2 years now. And I can proudly say they’re at #1 for 5 out of 6 relevant local keywords. And the 6th one tends to teeter back and forth between #1 and #2.
They've gone from about 100 “users” per month on their website to over 400. Guess what that does to your business.
If you’d like to know who this local business is... where you could even confirm with them their results... just ask me. I’d be happy to share.
There are really fancy websites that focus 80% on their look and the bells and whistles... and then there are websites that look great, are easy for people to navigate, and are more SEO-focused. Guess which one results in more sales for the local business owner?
And guess which one costs less?
All I care about is getting you a higher web ranking and moving people closer to doing business with YOU. That takes unique web content and extra planning and thought. Not everyone is willing to do that for you.
If you’d like to discuss your new website and website design, give me a holler!
If you don't have a website, you may feel you're missing out on some business. You'd be right. Being found in search results will gain you some new customers. But you'll also snag more of those prospects that are referred to you... because they'll need some added proof that you are what people say you are. They'll visit your website and gain confidence in your abilities and add to your "trust factor".
What kind of website to I specialize in? Small to medium sized local businesses. Service businesses mostly. The best websites are clean, nice looking, answer questions that potential customers are asking, and are easy for visitors to find what they're looking for.
And you don't need "fanciness". You just need to be clear with who you are and how you help your customers with the problem you solve (or improve their lives). Your website is a marketing tool. And I'm a marketer. I know how to write website copy and create elements that move the customer closer to doing business with you. Because if your website can't help persuade people that hiring you would be a good choice, then you're leaving money on the table.
I've seen what some web builders charge someone like you to create a website. Wow. Way too much. And they build it and they're done. Anything extra you want is an extra charge. There are also people out there who try to sell you cheap websites... but those websites are so limited in what they can do. And the SEO seems to be lacking. Others might guarantee a page one google ranking, but they fail to say that it might not be the ideal keyword that they'll be ranking you for. Or the design elements on those websites are also pretty limited.
Granted, some web developers are perfect for certain website projects. You may be looking for specific elements in your website that takes specific coding and web developer skills. If you're in need of something a bit more complicated, I'm happy to refer you to those specialists. These are the type of people who can handle huge websites. Like for Sanford for example.
But if you're a small to medium-sized local business, I can most likely help. Here are a few examples of websites I've built >> Website Work That I've Done
I've built websites for businesses in Sioux Falls, Salem, Platte, Rapid City, Harrisburg, and Flandreau, South Dakota. I'd love to help you out with yours. If you don't have a website, I believe you'll love the benefits of having one.
To get started, go to my contact page, and let me know about your situation. Then, I can give you a call to discuss a few things... and then set up a meeting. Looking forward to helping you out!
OR... if your website is just old and out of date...
Local Marketing Cafe
Sioux Falls, SD
(and serving any big or small town in the area)
Cookie Cutter Websites: Good Idea or Bad?
What's a cookie cutter website? It's when your website looks exactly like thousands and thousands of others out there. It's when someone offers you a super cheap website. It's super cheap because they're not putting much effort into it.
You're usually not getting many web pages. And that hurts your potential to rank well on page 1 of Google (SEO) when people type in the services that you and many other businesses provide.
What other things does a cookie cutter website hurt?
Plus, I add unique elements, such as video, audio, custom graphics, etc. It all helps you get more return on your website investment.
Let's discuss your situation. I have options for you. We can customize a plan just for you. Plus, it's affordable. There are a lot of places out there charging a huge chunk of change just to have a website built. And then you're on your own. Plus, there are a lot of places out there overcharging monthly fees for doing just a few things for you each month that takes them nothing to do - and you don't even understand what they're doing because they try to use big words to make it seem important. Then, there are the cookie cutter sites who will have your website built literally in about 30 minutes. That doesn't seem like much of a great deal to me.
Hope to talk to you soon! I love to help good, local businesses get the biggest bang for their online and offline marketing buck.
Local Marketing Cafe
Sioux Falls, SD
A Different Perspective on Website Building
This would be stupid and crazy to most website builders:
But that's what I do. That's why the websites I build for small business tend to perform pretty darn well.
We'll call it "Roywi". Return On Your Website Investment. Because if it's not attracting AND converting people into customers, then it's not doing it's job.
Too many times you'll see a "pretty" website that doesn't help convert a looker into a customer. Then, what's the point of it being pretty, right?
I build websites through "marketing eyes". I think about what it's going to take to make an impact with a prospect of yours. And usually, it's all about the words we use and the manner in which we arrange those words. You want a great picture? You can paint a masterpiece with only a few words.
So, let's build you a website that looks great, is easy to navigate for the online lookers, and moves them closer to being one of YOUR customers instead of one of your competitor's.
Let's discuss your situation and I can share some options with you.
I build affordable websites for small businesses.
Local Marketing Cafe
My wife started in real estate in 2015. And she's so passionate about it! She sold the last home she had listed in about 6 hours. Granted, that doesn't happen every time... but it brings me to my point. Speed.
She gives a lot of attention to her clients... and she's fast. Well, maybe it's not that she's fast... but that she's a hard worker. She's focused and dedicated.
And that's how I feel I am when it comes to getting you the new WEBSITE you want. Is 6 hours possible? Well, if the stars are aligned, and I can have your attention whenever I called, then maybe. But let's be a little more realistic.
In the past before I did this kind of thing, I referred a few business owners to some website builders / designers. People who I trusted. Well, after following up with the people and asking if their new website was almost done, I never got a good response. They were usually far from a finished product. Nothing ever would get done in a timely manner. Communication was horrible between the web builder and the business owner.
Now, I understand that you're busy if you own and run a business. But I think because I've worked with business owners for over a decade, one-on-one, that I can keep the communication flowing a bit better. I have to let you know what is expected. I have to let you know what I need in order to do my job for you in the most efficient and fruitful manner.
After we meet, and I get the first deluge of basic information from you... I'm confident that I can have a website for you within 48 hours. I don't think you'll need one that fast... but if you did... I'd love the challenge. Stay up 24 hours, sleep 8, back to work for another 18? Yikes. Maybe some naps in there.
Ok, maybe that's not ideal, but my point is that I'm not afraid to get in there and get after it. I grew up on a farm and hard work is imprinted on my soul. And I take pride in my work. It's important that YOU are happy with the website you get. And it's also important that I build a website for you that I'd be happy to have myself.
I think every local business in Sioux Falls needs a website. It's a source for so many new customers to find you. It's a source for those people to LEARN more about what you do and how you help people.
And who does the writing of the content for your website? I do. I don't just ask you for some copy points, so I can cut and paste into your website. No. I'm a writer too. And a marketing guy. So, I have the know-how to write a better selling / converting website. Because what's the sense of having a website and getting people to visit your website... if they don't end up being impressed and buying from you? Rhetorical. There is no sense in that!
I'm one of the very few in Sioux Falls who focuses a major amount of time on the content, words, stories, sales aspect, etc. of your website. The others are just graphic designers whose only concern is "pretty-ness". There's more to building a website than that. Much more.
So, let's get this started. Give me a call. I can be there soon. Have you visited my Website page? Click here. And if you're interested, here's a link to another blog I wrote... Gathering Info for Website Content.
And if you need a real estate agent, I know someone really good. : )
Local Marketing Cafe
Sioux Falls, SD
So you need a new website?
There are basically three different kinds of website building options that most business owners know about.
1) A pro web builder. Cost: Thousands and thousands of dollars upfront... and then some. And when you want to make any changes... that costs more money. Want to change the look and feel of your website in a few years? That's a complete new re-build and huge cost... again.
2) Your neighbor kid. He kind of dabbles in this kind of stuff. He'll start on your website... and it will be half-finished in about 6 months. Hey... he's a kid. He doesn't quite understand that you might kind of NEED this sooner than 18 months. Also in this category is doing it yourself through GoDaddy or some other platform. I think these can be really good...as long as you put the time in to learn all about it and do it right. And then you have to learn about SEO, keywords, webmaster tools (maybe even Google Analytics), etc. Most of the business owners who do it themselves are trying to save a buck. I understand. But the finished product they build usually ends up looking like it's missing some things. A bit too skinny, like it needs to eat a burger or two. Now, back to the saving a buck part. That's why I'm here...
3) I build websites for the small business owner who wants a great website that can attract a lot of new local customers... for a lot less than that pro web builder who specializes in $10,000 websites. You're probably looking at around $700 for me to build you a website. That includes me setting up the SEO and making sure that Google and other search engines can find it.
Another option is to waive the upfront fee and be put on a monthly plan. That monthly plan includes Social Media setup and postings every week, create videos for your YouTube channel at least once a month, add a blog to your site (and write it for you), and maintain your website (add things, make edits, improve upon it consistently, etc.). And when you want to to a major overhaul of your website (different look or style) ... it's all done at no extra charge.
A plan like that will give you peace of mind, knowing that everything is all taken care of. You won't ever have to wonder if you're doing the "online thing" correctly. It's something that I love to do. And I love meeting new people and forming new, positive relationships.
Oh... and one other thing. I do all of the website content writing. Most places that build websites ask you what you'd like to say in your website and then just cut and paste from the email you send them. Yuck. They don't understand that how a website is written is not only important for SEO purposes... but more importantly it needs to convert more visitors to your website into CUSTOMERS. Into SALES. Into $$$. I have a technique for getting the content for your website that nobody else does (not that I know of).
And I've been dealing with local Sioux Falls and surrounding area business owners for over a decade on their marketing. I know that it's tough. I know change is hard. I know that your time is valuable.
Let me know if you'd like to discuss your options for having a brand spankin' new website built!
Thanks! Have a great day!
Do you need marketing help from the ground up? Don't know where to start? I love to help with that.
I ask you, "Do you have a slogan?"
You say, "No, not really."
I ask, "Have you done much advertising before?"
You say, "A little here and a little there... but nothing has ever worked very well."
I ask, "Are you happy with your website?"
You say, "No."
I ask, "Do you get many leads or sales from your website?"
And you say, "I have no idea."
I love helping smaller businesses get straightened out and set up with their branding and marketing. From the ground up. And many times you may have some things in place, but would prefer to start over from scratch.
I'd like to discuss your situation with you. Oh, and have you ever been "pitched" by anyone about marketing and websites and stuff? The way I do business is the farthest thing from ... "a pitch".
Gathering Information for Website Content
There is no way I'm going to give out my secrets to gathering website content. Actually, I'm just getting started with my "system". It's a work in progress. Because it's tough, right? It's hard to come up with original content. It's really hard if you're lazy.
To get the information and the stories to write great website content, you need to actually have a background in ad writing. Why? Because you need to know what to listen for and look for. You need to know what kinds of questions to ask in order to get answers that are different and might actually "move" someone into have half a feeling towards you.
If you ONLY write web content for SEO... yuck. What a crappy website to visit. You won't get any real substance. You'll only get the who, what, when, and where. Well, whoopidy doo.
Websites will get far more action and people will stay longer when you have something interesting and differentiating in it. And aren't ad writers going to be able to best write an interesting and PERSUASIVE website? Well...not all ad writers are created equal. It took me over 5 years to go from writing mediocre ads to "not too shabby" ads. And then another 5 years to step my ad effectiveness (potential to bring phenomenal results to clients) up another notch or two.
Oh, you think that the best websites are the ones with the fanciest images and elements with motion and other pretty things? I agree that a website needs to look good, but if all your website has are huge, high-quality images and close-ups, and custom buttons and 3-D icons, without good written content... then all you have are a few pretty pages on the world wide web.
If it doesn't help sell your product or service any better than most of your competitions' attempts at selling on their websites, then you haven't accomplished anything.
And if you don't know how to gather really good information from the company or small business you're building a website for... then don't start because you've just skipped over one of the most important parts.
Please don't pay for a cliche website. Don't pay for extra SEO services if you don't need them. It doesn't take thousands of dollars a month for most local businesses to have their website show up on Google for some strong, relevant keywords.
For sure ask around and get a few different quotes or plans from some different web and SEO companies before you decide on one. Don't jump at something and throw money at a company just because they spammed you with an intriguing email. Be careful.
Best thing you could probably do is give me a call and we can discuss your situation. I'll never suggest anything to you in regards to marketing and online marketing if I don't think you need it. Bottom line... I'm one of the most honest advertising and marketing people you'll ever meet. And you'll realize that after just one quick meeting with me.
Just hit the CONTACT button and get a hold of me.
In your marketing...never try to portray something you're not. Because if someone decides to do business with you, and their experience doesn't reflect your marketing...it will leave a sour taste in their mouth. And open you up to negative reviews and bad word-of-mouth.
So, be yourself! You're passionate about your business, right? You're happy to give the best service, aren't you? If not...good luck...and you can stop reading now.
I suggest to a lot of people to have real pictures of themselves on their websites. Not stock photos. We know your stock photos aren't real. And it takes away from "the first impression". I also like a "welcome video" on websites. Something short and heartfelt. Something to let the people that land on your page know that you're down-to-earth and that you have their best interests at heart.
Sincerity and "openness" in your marketing and advertising will work wonders for you. Don't be afraid to show that you're human. People like doing business with people...not corporate robots.
When your marketing messages match up with the customer experience you provide, you'll have laid the foundation. Then, you can keep working on providing an even better customer experience, which will give you more "ammunition" to use in your marketing and advertising.
Local Marketing Cafe
Sioux Falls, South Dakota
Sioux Falls Website Design -
I've been taught the finer points of persuasion and creativity in regards to marketing. 14+ years of writing, sales, and marketing experience - clashing beautifully together into helping you with advertising & marketing. I've taken that marketing experience and incorporated that into building better websites for local Sioux Falls area businesses. I also help with radio advertising, digital advertising, social media set-up and posting, SEO with your Local Marketing Cafe website design, and more. I love helping good, local businesses get noticed and attract more good customers. Contact me today to discuss a website or marketing plan for your business.