Successful advertising doesn't manifest because of the advertising medium you choose (Radio, TV, Billboard, Digital, etc.). It's all about your ads.
Think about it. What if you wanted to run a Radio ad, but your ad talked about how to make the perfect pot of coffee and nothing about your business? That's obviously not going to bring you any new customers.
It's the same thing when your advertising message (your commercial / ad) doesn't shine a very pleasing or persuasive light on your business. When the ad message and ad strategy stinks, then your ROI stinks.
Most advertising mediums can work to some degree as long as it as an "audience". Radio, Television, Online, Newspaper, Billboards, bus benches, sandwich boards, etc. are just a place to get the word out there about your business. You're basically just renting an audience.
Yes, most options CAN work, but rarely do... because of the poor ad writing, poor strategy, no thought put into it, no research on competition, and poor research on your current customers.
When you hire LMC for your advertising... before we even consider deciding WHERE to advertise, we're going to talk about WHAT to advertise. Meaning, we'll talk about your overall branding, your goals, your competition, etc., in order to figure out the best things to say to your potential, new, profitable customers.
I've been taught the finer points of persuasion and creativity in regards to marketing. 14+ years of writing, sales, and marketing experience - clashing beautifully together into helping you with advertising & marketing. I've taken that marketing experience and incorporated that into building better websites for local Sioux Falls area businesses. I also help with radio advertising, digital advertising, social media set-up and posting, SEO with your Local Marketing Cafe website design, and more. I love helping good, local businesses get noticed and attract more good customers. Contact me today to discuss a website or marketing plan for your business.