<> Set up appropriate social media channels <> Weekly social media posting <> Facebook "boosts" if you desire
Social Media Set-Up - I'll help you set up any social media sites you wish for your business. For example, I highly recommend having a Google My Business page set up for your business. You may also want a business Facebook page, Twitter, or YouTube account for your business. Or any other social media site we feel may be beneficial.
If nothing else... for sure have your Google biz page set up an optimized, along with the YouTube channel that coincides with it. Sometimes a business Facebook page is kind of necessary, sometimes it's not. Depends on your industry.
Social Media postings - You may not have the time to deal with Social Media. I can help. More and more people are contacting companies through social media (business Facebook pages, business Twitter accounts, etc.). You may not want to monitor that. I can do that for you.
It's not the best idea to only post things that seem to be constantly "selling" something. It's not always the right time to SELL, right? Right. People use social media to be social, to be entertained, and to be informed - not to be bombarded with sales pitches. Your posts will only be shared and liked when you give VALUE. What do people value? Information that will help them live a better life, information that will help them save time or money, information that will help them avoid mistakes, and don't forget that people also value a sense of humor.
Yes, you can gain customers through social media, but it does NOT replace advertising. Social media's BEST use for most businesses is to cultivate and grow existing customer relationships. It's a great way to stay in touch with customers and help keep your business top of mind with them. Just like you use mailings to your customers, social media is just another way to keep in contact with your customers - for free.
There are a few important social media channels that are a no-brainer for local businesses. And one of those social media channels that can help your online search rankings dramatically, is grossly underused. Want to know what that is? Let's make sure you're all set up.
Here's a video about Social Media by Mark Ritson. It will help you save a lot of time and stress worrying about it. He's Australian... and just to warn you... he's not afraid to cuss. The whole thing is excellent... but for sure watch the first 26 minutes.